Turn Reddit into a lead feed: where to send your opportunities

Karmy already pings you in Telegram the moment it finds a Reddit thread worth commenting on, with a draft ready to make your own. But not everyone lives in Telegram. Your team might live in Slack, your leads in a CRM, your day on your phone. On the Growth plan, one setting (Send anywhere) lets those opportunities land wherever you actually work.

The one idea: Karmy speaks webhook

A webhook is just the universal language of the internet: when something happens, we send a small POST of JSON to a URL you choose. That URL can be two things. Either your own endpoint (a script, a serverless function), or (and this is the trick) a no-code bridge like Zapier, Make or n8n that catches the event and forwards it to basically any app on earth.

So the whole mental model is: point Karmy at one place, and your Reddit leads can go anywhere. Everything below is a variation on that.

Point it at one bridge once, and you never have to think about it again.

Places that take it directly (free)

These accept a raw webhook with no middleman, the cleanest wins:

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Slack or Discord. Both mint an "incoming webhook" URL tied to one channel. Paste it in and every opportunity drops into #reddit-leads: thread title, subreddit, link and draft. Whoever's free grabs it and reacts to claim it. Team visibility, zero cost.

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A push to your phone. ntfy is the sleeper hit here: free, open-source, and it turns a plain POST into a phone notification in about two minutes. If all you want is a buzz in your pocket the second a hot thread appears, start here.

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Your own script. Developers can POST straight to an endpoint and do whatever they like. More on the fun version of this below.

Places that need a bridge (mostly free-tier)

These want structured records, so you route through Zapier, Make or n8n. The bridge maps our JSON to "create this row / contact / card":

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A lead log: Google Sheets, Notion or Airtable. Every opportunity becomes a row you can filter and mark done. Now you have a searchable history and can see which subreddits actually convert: a CRM-lite without buying a CRM. Cheapest, most universally useful setup on the list.

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Your real CRM: HubSpot or Pipedrive. Treat a Reddit thread as top-of-funnel: the bridge creates or updates a contact and drops the link and draft into the notes. Add a "find first, then create" step so you don't spawn duplicates. Reddit finally lives in the same pipeline as the rest of sales.

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A task board: Trello, Todoist or Linear. Each opportunity becomes a to-do on your existing board, so leads get worked instead of forgotten. Turns "a notification" into "a tracked action item."

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WhatsApp: powerful, but the fiddly one. There's no "just POST here" WhatsApp inbox: you go through a bridge and Twilio or a Business API provider, and since mid-2025 Meta bills per message. It's real, and a lead buzzing your WhatsApp is genuinely nice. But if you just want a phone ping, ntfy above is free and ten times simpler.

The bridge is the whole trick

Zapier, Make and n8n each give you a "catch hook": one URL that receives Karmy's POST. From that single entry point you can filter, branch, enrich, and deliver to Slack and a Sheet and your phone at once. That's how one webhook effectively integrates with thousands of apps. Rough guidance: Zapier is the easiest and has the most connectors; n8n is free if you self-host and the cheapest at volume (and has a built-in AI node, which matters in a second).

The advanced move: your own AI pipeline

Karmy already hands you a suggested draft. Pipe the thread and that draft into your own script or n8n's AI node and you can rewrite it in your exact voice, score the lead, or research the poster before you reply. The realistic shape is Trigger → research → personalize → deliver for your approval. Karmy surfaces the opportunity, your AI turns it into a tailored reply, and you click publish. Scale without sounding like a bot.

Two things worth knowing

It's a boring, well-built webhook. Every request is signed with your secret (HMAC-SHA256) so you can verify it's really us; if your endpoint is down we retry with backoff; every opportunity carries a stable id so you can dedupe. And if your endpoint keeps failing, we pause it and tell you. No silent black hole.

It never posts to Reddit for you. The webhook sends the opportunity and a draft; you (or your pipeline) review and publish. Auto-posting is how accounts get burned. The honest, safe pitch is auto-route and auto-draft, human clicks send.